Advertising and promotion : an integrated marketing communications perspective /
"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other typ...
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| Những tác giả chính: | , |
|---|---|
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York, NY :
McGraw Hill LLC,
2024
|
| Phiên bản: | 13th ed |
| Những chủ đề: | |
| Các nhãn: |
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MARC
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| 100 | 1 | |a Belch, George E. |q (George Edward), |d 1951- |e author. | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c by George E. Belch & Michael A. Belch |
| 250 | |a 13th ed | ||
| 260 | |a New York, NY : |b McGraw Hill LLC, |c 2024 | ||
| 263 | |a 2309 | ||
| 300 | |a xxxi, 759 p |b ill | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Belch, Michael A., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Belch, George E. 1951- |t Advertising and promotion |b Thirteenth edition. |d New York, NY : McGraw Hill LLC, [2024] |z 9781266149061 |w (DLC) 2023013592 |
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| 955 | |a ecip ebook 2023-04-04 | ||
| 999 | |c 249449 |d 249448 | ||