Introduction to advertising and promotion : an integrated marketing communications perspective /

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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, c1995.
Edition:	3rd ed.
Subjects:	Advertising. Sales promotion.
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Athi-River Campus: Open Shelves (Oversize Books Section)

Holdings details from Athi-River Campus: Open Shelves (Oversize Books Section)
Call Number:	OS HF5823.B387 1995
Barcode BK030042	Available Place a Hold

Nairobi Campus: Open Shelves (Oversize Books Section)

Holdings details from Nairobi Campus: Open Shelves (Oversize Books Section)
Call Number:	OS HF5823.B387 1995
Barcode BK041488	Available Place a Hold