Introduction to advertising and promotion : an integrated marketing communications perspective /

Introduction to advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: Boston : McGraw-Hill, c1995.
Edition:3rd ed.
Subjects:
Advertising.
Sales promotion.
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Athi-River Campus: Open Shelves (Oversize Books Section)

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Call Number: OS HF5823.B387 1995
Barcode BK030042 Available Place a Hold

Nairobi Campus: Open Shelves (Oversize Books Section)

Holdings details from Nairobi Campus: Open Shelves (Oversize Books Section)
Call Number: OS HF5823.B387 1995
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