Introduction to advertising and promotion : an integrated marketing communications perspective /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c1995.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a22000002a 4500 | ||
|---|---|---|---|
| 001 | 0000009532 | ||
| 003 | DAYSTAR | ||
| 005 | 20171002014604.0 | ||
| 008 | 030703s1995 mau 001 0 eng d | ||
| 020 | |a 0256136963 | ||
| 040 | |a Daystar | ||
| 040 | |d Zmuyera | ||
| 050 | 0 | 0 | |a HF5823 |b .B387 |
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Introduction to advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c c1995. | ||
| 300 | |a 762 p. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Belch, Michael A. | |
| 908 | |a 060412 | ||
| 942 | |c G | ||
| 952 | |0 1 |1 0 |2 lcc |4 0 |6 OS H F5823 B387 01995 |7 0 |9 4351 |a DUA |b DUA |c OS |d 2017-09-28 |l 0 |o OS HF5823.B387 1995 |p BK030042 |r 2017-09-28 00:00:00 |t c.1 |w 2017-09-28 |x 57099 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5823_000000000000000_B387_1995 |7 0 |9 4352 |a DUN |b DUN |c OS |d 2017-09-28 |l 0 |o OS HF5823.B387 1995 |p BK041488 |r 2017-09-28 00:00:00 |t c.2 |w 2017-09-28 |x 57100 |y G | ||
| 999 | |c 2867 |d 2867 | ||