Introduction to advertising and promotion : an integrated marketing communications perspective /
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| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Boston :
McGraw-Hill,
c1995.
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| Edición: | 3rd ed. |
| Subjects: | |
| Tags: |
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