Introduction to advertising and promotion : an integrated marketing communications perspective /
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Boston :
McGraw-Hill,
c1995.
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| Udgivelse: | 3rd ed. |
| Fag: | |
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Lignende værker: Introduction to advertising and promotion :
- Advertising and promotion : an integrated marketing communications perpective /
- Advertising and promotion : an integrated marketing communications perspective /
- First steps in advertising and sales promotion
- Advertising, sales and promotion management
- When ads work new proof that advertising triggers sales /
- Advertising : its role in modern marketing /