The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Nairobi :
Daystar University,
2017
|
| Ngā marau: | |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya:
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
- Brand media strategy : integrated communications planning in the digital era /
- The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
- Influence of social media engagement on performance of Safaricom brand
- Encyclopaedia of brand equity management.
- You are the brand