The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2017
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 003 | KE-NaDUL | ||
| 005 | 20171108123704.0 | ||
| 008 | 171031b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05415.01265.K00004I00073 02017 |7 1 |8 AFR |9 123373 |a DUN |b DUN |c AFR |d 2017-11-08 |e Daystar University |g 2500.00 |l 0 |o THES HF5415.1265.K4I73 2017 |p BK0104567 |r 2017-11-08 00:00:00 |w 2017-11-08 |x 104,567 |y THES | ||
| 999 | |c 188583 |d 188583 | ||
| 040 | |a DUL |c DUL | ||
| 100 | |a Irankunda, Annie | ||
| 245 | |a The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: |b a case of Dotsavvy limited / |c Annie Irankunda | ||
| 260 | |a Nairobi : |b Daystar University, |c 2017 | ||
| 300 | |a xi, 71 p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Internet marketing | ||
| 650 | |a Social media | ||
| 650 | |a Branding (Marketing) | ||
| 942 | |2 lcc |c THES |h HF5415.1265 |i .K4I73 |k THES |m 2017 |6 HF54151265 K4 I73 | ||