The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited /
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Nairobi :
Daystar University,
2017
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| Onderwerpen: | |
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| Beschrijving item: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Fysieke beschrijving: | xi, 71 p. |
| Bibliografie: | Includes bibliographical references |