The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited /
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Nairobi :
Daystar University,
2017
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| Descrizione del documento: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Descrizione fisica: | xi, 71 p. |
| Bibliografia: | Includes bibliographical references |