The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /

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Bibliographic Details
Main Author:	Githinji, Kennedy Gakuru
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2011.
Subjects:	Branding ( Marketing) Branding ( Marketing) > Case studies.
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Nairobi Campus: Africana & Special Collection

Holdings details from Nairobi Campus: Africana & Special Collection
Call Number:	THES HF5415.13.G58 2011
Barcode BK89693	Available Place a Hold