The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /

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Bibliographic Details
Main Author: Githinji, Kennedy Gakuru
Format: Book
Language:English
Published: Nairobi : Daystar University, 2011.
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Nairobi Campus: Africana & Special Collection

Holdings details from Nairobi Campus: Africana & Special Collection
Call Number: THES HF5415.13.G58 2011
Barcode BK89693 Available Place a Hold