The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2011.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. |
|---|---|
| Physical Description: | xii, 95 p : ill. |
| Bibliography: | Includes bibliographical references and index. |