The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /

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Bibliographic Details
Main Author: Githinji, Kennedy Gakuru
Format: Book
Language:English
Published: Nairobi : Daystar University, 2011.
Subjects:
Branding ( Marketing)
Branding ( Marketing) > Case studies.
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