The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Nairobi :
Daystar University,
2011.
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| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Alearen deskribapena: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. |
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| Deskribapen fisikoa: | xii, 95 p : ill. |
| Bibliografia: | Includes bibliographical references and index. |