The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi :
Daystar University,
2011.
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| Description: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. |
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| Description matérielle: | xii, 95 p : ill. |
| Bibliographie: | Includes bibliographical references and index. |