The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Nairobi :
Daystar University,
2011.
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| Item Description: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. |
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| 实物描述: | xii, 95 p : ill. |
| 参考书目: | Includes bibliographical references and index. |