The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Githinji, Kennedy Gakuru
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Nairobi : Daystar University, 2011.
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Deskribapena
Alearen deskribapena:A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing.
Deskribapen fisikoa:xii, 95 p : ill.
Bibliografia:Includes bibliographical references and index.