The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2011.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a22000002 4500 | ||
|---|---|---|---|
| 001 | 0000049775 | ||
| 003 | Daystar | ||
| 005 | 20171002023936.0 | ||
| 008 | 121105s xx 000 0 eng d | ||
| 040 | |a Daystar |d EOtanga | ||
| 050 | 0 | 0 | |a HF5415.13 |b .G58 |
| 100 | 1 | |a Githinji, Kennedy Gakuru. | |
| 245 | 1 | 4 | |a The role of branding in maintaining competitive advantage in higher education in Kenya : |b a case of Daystar University / |c Kennedy Gakrur Githinji. |
| 260 | |a Nairobi : |b Daystar University, |c 2011. | ||
| 300 | |a xii, 95 p : |b ill. | ||
| 500 | |a A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding ( Marketing) | |
| 650 | 0 | |a Branding ( Marketing) |x Case studies. | |
| 908 | |a 121105 | ||
| 942 | |c THES | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_130000000000000_G58_2011 |7 0 |9 80381 |a DUN |b DUN |c AFR |d 2017-09-28 |l 0 |o THES HF5415.13.G58 2011 |p BK89693 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 89693 |y THES | ||
| 989 | |a 1488783258 | ||
| 999 | |c 41006 |d 41006 | ||