Strategic integrated marketing communications /
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate t...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Abingdon, Oxon :
Routledge,
2014.
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| Edición: | 2nd ed. |
| Subjects: | |
| Tags: |
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