Strategic integrated marketing communications /

"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...

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Autor principal: Percy, Larry
Format: Llibre
Idioma:anglès
Publicat: Abingdon, Oxon : Routledge, 2014.
Edició:2nd ed.
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