Percy, L. (2014). Strategic integrated marketing communications (2nd ed.). Routledge.
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Chicago Style (17th ed.) Citation
Percy, Larry. Strategic Integrated Marketing Communications. 2nd ed. Abingdon, Oxon: Routledge, 2014.
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MLA (9th ed.) Citation
Percy, Larry. Strategic Integrated Marketing Communications. 2nd ed. Routledge, 2014.
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