Strategic integrated marketing communications /
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge,
2014.
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| Edition: | 2nd ed. |
| Subjects: | |
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