Strategic integrated marketing communications /
"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge,
2014.
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| Edition: | 2nd ed. |
| Subjects: | |
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Nairobi Campus: Open Shelves
| Call Number: |
HF5415.123.P47 2014 |
|---|---|
| Barcode BK0107035 | Checked out – Due: 14-May-2024 23:59 Recall This |
| Barcode BK0107037 | Available Place a Hold |
| Barcode BK0107038 | Available Place a Hold |
| Barcode BK0107039 | Available Place a Hold |
Nairobi Campus: Store
| Call Number: |
HF5415.123.P47 2014 |
|---|---|
| Barcode BK0107036 | Available Place a Hold |