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Strategic advertising management /

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Bibliographic Details
Main Author:	Percy, Larry
Other Authors:	Elliott, Richard H., Rossiter, John R.
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2005.
Edition:	2nd ed.
Subjects:	Advertising > Management. Communication in marketing. Sales promotion. Strategic planning.
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Athi-River Campus: Open Shelves

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Nairobi Campus: Store

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