Strategic advertising management /
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Oxford ; New York :
Oxford University Press,
2005.
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| Edizioa: | 2nd ed. |
| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: Strategic advertising management /
- Advertising and personal selling
- Sales promotion decision making : concepts, principles, and practice /
- Advertising and promotion : an integrated marketing communications perspective /
- How to sell more stuff promotional marketing that really works /
- Verkaufsforderung : Strategie und Taktik /
- When ads work new proof that advertising triggers sales /