Cita APA (7a ed.)
Percy, L., Elliott, R. H., & Rossiter, J. R. (2005). Strategic advertising management (2nd ed.). Oxford University Press.
Cita Chicago Style (17a ed.)
Percy, Larry, Richard H. Elliott, y John R. Rossiter. Strategic Advertising Management. 2nd ed. Oxford ; New York: Oxford University Press, 2005.
Cita MLA (9a ed.)
Percy, Larry, et al. Strategic Advertising Management. 2nd ed. Oxford University Press, 2005.
Precaución: Estas citas no son 100% exactas.