APA (7th ed.) Citation
Percy, L., Elliott, R. H., & Rossiter, J. R. (2005). Strategic advertising management (2nd ed.). Oxford University Press.
Chicago Style (17th ed.) Citation
Percy, Larry, Richard H. Elliott, and John R. Rossiter. Strategic Advertising Management. 2nd ed. Oxford ; New York: Oxford University Press, 2005.
MLA (9th ed.) Citation
Percy, Larry, et al. Strategic Advertising Management. 2nd ed. Oxford University Press, 2005.
Warning: These citations may not always be 100% accurate.