Z.E.R.O. : zero paid media as the new marketing model /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
Hoboken, New Jersey :
John Wiley and Sons,
2014.
|
| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|
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- Storyscaping : stop creating ads, start creating worlds /
- Advertising and promotion : an integrated marketing communications perspective /
- Beyond advertising : creating value through all customer touchpoints /
- Advertising account planning a practical guide /
- Advertising : its role in modern marketing /