Z.E.R.O. : zero paid media as the new marketing model /

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Bibliographic Details
Main Author:	Jaffe, Joseph
Other Authors:	Albarda, Maarten
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley and Sons, 2014.
Subjects:	Advertising. Marketing > Technological innovations. Internet marketing. Digital media. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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