Z.E.R.O. : zero paid media as the new marketing model /
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Hoboken, New Jersey :
John Wiley and Sons,
2014.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: Z.E.R.O. :
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Storyscaping : stop creating ads, start creating worlds /
- Advertising and promotion : an integrated marketing communications perspective /
- Beyond advertising : creating value through all customer touchpoints /
- Street-smart advertising how to win the battle of the buzz /
- Advertising account planning a practical guide /