Storyscaping : stop creating ads, start creating worlds /

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Bibliographic Details
Main Author:	Legorburu, Gaston
Other Authors:	McColl, Darren, Starr, John, Bellumio, Ariel, Ferrazza, Francis, Caballero, Antonio
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Advertising. Storytelling. Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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