Storyscaping : stop creating ads, start creating worlds /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Eará dahkkit: | , , , , |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Hoboken, New Jersey :
Wiley,
2014.
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Geahča maid: Storyscaping :
- Storyscaping : stop creating ads, start creating worlds /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Beyond advertising : creating value through all customer touchpoints /
- Beyond advertising : creating value through all customer touchpoints /
- Advertising and promotion : an integrated marketing communications perspective /