Z.E.R.O. : zero paid media as the new marketing model /
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley and Sons,
2014.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (290 pages) |
| ISBN: | 9781118808429 (e-book) 9781118808399 (e-book) |