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Z.E.R.O. : zero paid media as the new marketing model /

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Glavni autor: Jaffe, Joseph
Daljnji autori: Albarda, Maarten
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Hoboken, New Jersey : John Wiley and Sons, 2014.
Teme:
Advertising.
Marketing > Technological innovations.
Internet marketing.
Digital media.
Electronic books.
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Opis predmeta:Includes index.
Opis fizičkog objekta:1 online resource (290 pages)
ISBN:9781118808429 (e-book)
9781118808399 (e-book)

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