Z.E.R.O. : zero paid media as the new marketing model /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley and Sons,
2014.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002064023.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 131109s2014 nju o 001 0 eng d | ||
| 020 | |z 9781118801154 | ||
| 020 | |a 9781118808429 (e-book) | ||
| 020 | |a 9781118808399 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10784795 | ||
| 035 | |a (OCoLC)876858741 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5823 |b .J298 2014eb |
| 082 | 0 | 4 | |a 659.1 |2 23 |
| 100 | 1 | |a Jaffe, Joseph. | |
| 245 | 1 | 0 | |a Z.E.R.O. : |b zero paid media as the new marketing model / |c Joseph Jaffe, Maarten Albarda. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley and Sons, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (290 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Digital media. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Albarda, Maarten. | |
| 776 | 0 | 8 | |i Print version: |a Jaffe, Joseph. |t Z.E.R.O. : zero paid media as the new marketing model. |d Hoboken, New Jersey : John Wiley and Sons, c2014 |h xvi, 272 pages |z 9781118801154 |w 2013027394 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10784795 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 165016 |d 165016 | ||