Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Detalles Bibliográficos
Autor principal: Kotler, Philip
Autor Corporativo: ebrary, Inc
Otros Autores: Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Hoboken, N.J. : Wiley, 2012.
Materias:
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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