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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Bibliográfalaš dieđut
Váldodahkki:	Kotler, Philip
Searvvušdahkki:	ebrary, Inc
Eará dahkkit:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Hoboken, N.J. : Wiley, 2012.
Fáttát:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
Dahkki: Templeton, Timothy L.
Almmustuhtton: (2003)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
Dahkki: Jaffe, Joseph, 1970-
Almmustuhtton: (2007)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
Dahkki: Gordon, Ian H.
Almmustuhtton: (2013)

Managing market relationships methodological and empirical insights /
Dahkki: Lindgreen, Adam
Almmustuhtton: (2008)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
Dahkki: Dempster, Craig, et al.
Almmustuhtton: (2015)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
Dahkki: Smith, Mari, 1966-
Almmustuhtton: (2011)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
Dahkki: Cundari, Aldo
Almmustuhtton: (2015)

Responsibility and marketing
Almmustuhtton: (2002)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
Dahkki: Malhotra, Naresh K., et al.
Almmustuhtton: (2016)

The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
Dahkki: Mills, Harry, 1950-
Almmustuhtton: (2004)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Almmustuhtton: (2004)

All you need is a good idea! how to create marketing messages that actually get results /
Dahkki: Heyman, Jay H., 1939-
Almmustuhtton: (2008)

Marketing management /
Dahkki: Kotler, Philip
Almmustuhtton: (2009)

Chaotics the business of managing and marketing in the age of turbulence /
Dahkki: Kotler, Philip
Almmustuhtton: (2009)

Marketing management /
Dahkki: Kotler, Philip
Almmustuhtton: (2006)

The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
Dahkki: Weber, Larry, et al.
Almmustuhtton: (2014)

Engagement marketing how small business wins in a socially connected world /
Dahkki: Goodman, Gail F., 1960-
Almmustuhtton: (2012)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
Dahkki: Gillin, Paul
Almmustuhtton: (2011)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (1986)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (1996)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (2006)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (1991)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (2008)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (2004)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (1983)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (2008)

Marketing : an introduction /
Dahkki: Kotler, Philip
Almmustuhtton: (1997)

Exotic visions in marketing theory and practice
Dahkki: Walle, Alf H.
Almmustuhtton: (2002)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
Dahkki: Halinen, Aino, 1961-
Almmustuhtton: (1997)

Customer relationship management how to turn a good business into a great one! /
Dahkki: Roberts-Phelps, Graham
Almmustuhtton: (2001)

Marketing 3.0 from products to customers to the human spirit /
Dahkki: Kotler, Philip
Almmustuhtton: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
Dahkki: Fuggetta, Rob
Almmustuhtton: (2012)

Inbound marketing : attract, engage, and delight customers online /
Dahkki: Halligan, B. (Brian), et al.
Almmustuhtton: (2014)

Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
Dahkki: Wilde, Sven
Almmustuhtton: (2014)

Principles of marketing. /
Dahkki: Kotler, Philip
Almmustuhtton: (1989)

The co-creation paradigm /
Dahkki: Ramaswamy, Venkatram, et al.
Almmustuhtton: (2014)

Principles of marketing /
Dahkki: Kotler, Philip
Almmustuhtton: (2016)

Handbook of brand relationships
Almmustuhtton: (2009)

Marketing management : analysis, planning, implementation, and control /
Dahkki: Kotler, Philip
Almmustuhtton: (1991)

Marketing management : analysis, planning, implementation, and control /
Dahkki: Kotler, Philip
Almmustuhtton: (1972)