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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Kaituhi matua:	Kotler, Philip
Kaituhi rangatōpū:	ebrary, Inc
Ētahi atu kaituhi:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Hoboken, N.J. : Wiley, 2012.
Ngā marau:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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