Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Dettagli Bibliografici

Autore principale:	Kotler, Philip
Ente Autore:	ebrary, Inc
Altri autori:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Hoboken, N.J. : Wiley, 2012.
Soggetti:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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