Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Dades bibliogràfiques

Autor principal:	Kotler, Philip
Autor corporatiu:	ebrary, Inc
Altres autors:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, N.J. : Wiley, 2012.
Matèries:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!