Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Bibliografiske detaljer

Hovedforfatter:	Kotler, Philip
Institution som forfatter:	ebrary, Inc
Andre forfattere:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken, N.J. : Wiley, 2012.
Fag:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
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