Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

Olles dieđut

Bibliográfalaš dieđut

Váldodahkki:	Kotler, Philip
Searvvušdahkki:	ebrary, Inc
Eará dahkkit:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Hoboken, N.J. : Wiley, 2012.
Fáttát:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!