Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kotler, Philip
Körperschaft:	ebrary, Inc
Weitere Verfasser:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : Wiley, 2012.
Schlagworte:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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