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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Podrobná bibliografie
Hlavní autor:	Kotler, Philip
Korporativní autor:	ebrary, Inc
Další autoři:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Hoboken, N.J. : Wiley, 2012.
Témata:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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