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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Bibliografski detalji
Glavni autor:	Kotler, Philip
Autor kompanije:	ebrary, Inc
Daljnji autori:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Hoboken, N.J. : Wiley, 2012.
Teme:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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