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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Bibliografske podrobnosti
Glavni avtor:	Kotler, Philip
Korporativna značnica:	ebrary, Inc
Drugi avtorji:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Hoboken, N.J. : Wiley, 2012.
Teme:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online dostop:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Označite Brez oznak, prvi označite!

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