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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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書目詳細資料
主要作者:	Kotler, Philip
企業作者:	ebrary, Inc
其他作者:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
格式:	電子電子書
語言:	英语
出版:	Hoboken, N.J. : Wiley, 2012.
主題:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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