صورة الغلاف

QR رمز

Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Kotler, Philip
مؤلف مشترك:	ebrary, Inc
مؤلفون آخرون:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
التنسيق:	الكتروني كتاب الكتروني
اللغة:	الإنجليزية
منشور في:	Hoboken, N.J. : Wiley, 2012.
الموضوعات:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
الوصول للمادة أونلاين:	An electronic book accessible through the World Wide Web; click to view
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
حسب: Templeton, Timothy L.
منشور في: (2003)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
حسب: Jaffe, Joseph, 1970-
منشور في: (2007)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
حسب: Gordon, Ian H.
منشور في: (2013)

Managing market relationships methodological and empirical insights /
حسب: Lindgreen, Adam
منشور في: (2008)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
حسب: Dempster, Craig, وآخرون
منشور في: (2015)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
حسب: Smith, Mari, 1966-
منشور في: (2011)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
حسب: Cundari, Aldo
منشور في: (2015)

Responsibility and marketing
منشور في: (2002)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
حسب: Malhotra, Naresh K., وآخرون
منشور في: (2016)

The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
حسب: Mills, Harry, 1950-
منشور في: (2004)

All you need is a good idea! how to create marketing messages that actually get results /
حسب: Heyman, Jay H., 1939-
منشور في: (2008)

Marketing management /
حسب: Kotler, Philip
منشور في: (2009)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
منشور في: (2004)

Chaotics the business of managing and marketing in the age of turbulence /
حسب: Kotler, Philip
منشور في: (2009)

Marketing management /
حسب: Kotler, Philip
منشور في: (2006)

The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
حسب: Weber, Larry, وآخرون
منشور في: (2014)

Engagement marketing how small business wins in a socially connected world /
حسب: Goodman, Gail F., 1960-
منشور في: (2012)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
حسب: Gillin, Paul
منشور في: (2011)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (1986)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (1996)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2004)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2006)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (1983)

Marketing : an introduction /
حسب: Kotler, Philip
منشور في: (1997)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2008)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (1991)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2008)

Exotic visions in marketing theory and practice
حسب: Walle, Alf H.
منشور في: (2002)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
حسب: Halinen, Aino, 1961-
منشور في: (1997)

Customer relationship management how to turn a good business into a great one! /
حسب: Roberts-Phelps, Graham
منشور في: (2001)

Marketing 3.0 from products to customers to the human spirit /
حسب: Kotler, Philip
منشور في: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
حسب: Fuggetta, Rob
منشور في: (2012)

Inbound marketing : attract, engage, and delight customers online /
حسب: Halligan, B. (Brian), وآخرون
منشور في: (2014)

Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
حسب: Wilde, Sven
منشور في: (2014)

Principles of marketing. /
حسب: Kotler, Philip
منشور في: (1989)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2016)

The co-creation paradigm /
حسب: Ramaswamy, Venkatram, وآخرون
منشور في: (2014)

Handbook of brand relationships
منشور في: (2009)

Marketing management : analysis, planning, implementation, and control /
حسب: Kotler, Philip
منشور في: (1991)

Marketing management : analysis, planning, implementation, and control /
حسب: Kotler, Philip
منشور في: (1991)