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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Kotler, Philip
Байгууллагын зохиогч:	ebrary, Inc
Бусад зохиолчид:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Формат:	Цахим Цахим ном
Хэл сонгох:	англи
Хэвлэсэн:	Hoboken, N.J. : Wiley, 2012.
Нөхцлүүд:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Онлайн хандалт:	An electronic book accessible through the World Wide Web; click to view
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

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