Brands laid bare using market research for evidence-based brand management /
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| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2005.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: Brands laid bare
- The business of brands
- Connective branding building brand equity in a demanding world /
- Designing brand identity an essential guide for the whole branding team /
- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
- Strategic brand management : building, measuring, and managing brand equity /
- Brand relevance making competitors irrelevant /