Marketing strategy & competitive positioning /
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
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| 版: | 5th ed. |
| 主題: | |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
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| Item Description: | First published in 1993 as Competative positioning: the key to market success. |
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| 實物描述: | xv, 578 p : ill ; 27 cm. |
| 參考書目: | Includes bibliographical references (p. [529]-550) and index. |
| ISBN: | 9780273740933 (pbk.) |