Marketing strategy & competitive positioning /
Shranjeno v:
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| Drugi avtorji: | , |
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
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| Izdaja: | 5th ed. |
| Teme: | |
| Oznake: |
Brez oznak, prvi označite!
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| Opis knjige/članka: | First published in 1993 as Competative positioning: the key to market success. |
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| Fizični opis: | xv, 578 p : ill ; 27 cm. |
| Bibliografija: | Includes bibliographical references (p. [529]-550) and index. |
| ISBN: | 9780273740933 (pbk.) |