Hooley, G. J., Nicoulaud, B., & Piercy, N. (2012). Marketing strategy & competitive positioning (5th ed.). Pearson Financial Times/Prentice Hall.
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Citación estilo Chicago
Hooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy & Competitive Positioning. 5th ed. New York: Pearson Financial Times/Prentice Hall, 2012.
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Cita MLA
Hooley, Graham J., et al. Marketing Strategy & Competitive Positioning. 5th ed. Pearson Financial Times/Prentice Hall, 2012.
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