Marketing strategy & competitive positioning /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
|
| Edition: | 5th ed. |
| Subjects: | |
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| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Hooley, Graham J. | |
| 245 | 1 | 0 | |a Marketing strategy & competitive positioning / |c Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 246 | 3 | |a Marketing strategy and competitive positioning | |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b Pearson Financial Times/Prentice Hall, |c 2012. | ||
| 300 | |a xv, 578 p : |b ill ; |c 27 cm. | ||
| 500 | |a First published in 1993 as Competative positioning: the key to market success. | ||
| 504 | |a Includes bibliographical references (p. [529]-550) and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Target marketing. | |
| 700 | 1 | |a Nicoulaud, Brigitte. | |
| 700 | 1 | |a Piercy, Nigel. | |
| 908 | |a 160406 | ||
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