The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
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| Hlavní autor: | |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Gabler Verlag,
2012.
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| Témata: | |
| On-line přístup: | http://dx.doi.org/10.1007/978-3-8349-7078-7 |
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