The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
2012.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-7078-7 |
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| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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