Understanding Proactive Customer Orientation Construct Development and Managerial Implications /

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Bibliographic Details
Main Author: Herhausen, Dennis
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Gabler, 2011.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-8349-6891-3
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