International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Wiesbaden :
Gabler,
2011.
|
| Ngā marau: | |
| Urunga tuihono: | http://dx.doi.org/10.1007/978-3-8349-6319-2 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: International Corporate Brand Management
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- B2B Brand Management
- Branded Component Strategies Ingredient Branding in B2B Markets /
- International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
- Ingredient Branding Making the Invisible Visible /