International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Wiesbaden :
Gabler,
2011.
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dx.doi.org/10.1007/978-3-8349-6319-2 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Ижил төстэй зүйлс: International Corporate Brand Management
- Managing Corporate Brands A new approach to corporate communication /
- User Generated Branding Integrating User Generated Content into Brand Management /
- B2B Brand Management
- Branded Component Strategies Ingredient Branding in B2B Markets /
- International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
- Ingredient Branding Making the Invisible Visible /