International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden :
Gabler,
2011.
|
| Schlagworte: | |
| Online-Zugang: | http://dx.doi.org/10.1007/978-3-8349-6319-2 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Ähnliche Einträge: International Corporate Brand Management
- Managing Corporate Brands A new approach to corporate communication /
- User Generated Branding Integrating User Generated Content into Brand Management /
- B2B Brand Management
- Branded Component Strategies Ingredient Branding in B2B Markets /
- International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
- Ingredient Branding Making the Invisible Visible /