B2B Brand Management
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| Diğer Yazarlar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2006.
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| Konular: | |
| Online Erişim: | http://dx.doi.org/10.1007/978-3-540-44729-0 |
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Benzer Materyaller: B2B Brand Management
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Ingredient Branding Making the Invisible Visible /
- Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
- International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
- Managing Corporate Brands A new approach to corporate communication /
- User Generated Branding Integrating User Generated Content into Brand Management /