B2B Brand Management
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Outros autores: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2006.
|
| Subjects: | |
| Acceso en liña: | http://dx.doi.org/10.1007/978-3-540-44729-0 |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 0000053074 | ||
| 005 | 20171002052931.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2006 gw | s |||| 0|eng d | ||
| 020 | |a 9783540447290 |9 978-3-540-44729-0 | ||
| 024 | 7 | |a 10.1007/978-3-540-44729-0 |2 doi | |
| 035 | |a 0000003160 | ||
| 035 | |a (DE-He213)978-3-540-44729-0 | ||
| 050 | 4 | |a HF5410-5417.5 | |
| 072 | 7 | |a KJS |2 bicssc | |
| 072 | 7 | |a KJSM |2 bicssc | |
| 072 | 7 | |a BUS043000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a B2B Brand Management |h [electronic resource] / |c by Philip Kotler, Waldemar Pfoertsch. |
| 260 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg, |c 2006. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Management. |
| 700 | 1 | |a Pfoertsch, Waldemar. | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Printed edition: |z 9783540253600 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-540-44729-0 |
| 908 | |a 121203 | ||
| 912 | |a ZDB-2-SBE | ||
| 942 | 0 | 0 | |c EB |
| 989 | |a 1488783258 | ||
| 999 | |c 49772 |d 49772 | ||