A Twenty-First Century Guide to Aldersonian Marketing Thought
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2006.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/0-387-28181-9 |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: A Twenty-First Century Guide to Aldersonian Marketing Thought
- Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics /
- Marketing Communication Policies
- Diversity in European Marketing Text and Cases /
- Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
- A Theory of Marketing Outline of a Social Systems Perspective /
- International Direct Marketing Principles, Best Practices, Marketing Facts /